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Nivea launches 1st line aimed at black skin in 110 years in Brazil

Despite the fact that 56% of the country's population declares itself to be black or brown, the company has just launched here, for the first time, a line specially designed for black skin.

The move comes five years after one of the company's major misunderstandings regarding the racial issue: the offer, in four African countries, of a product whose “function” was to lighten black skin. The campaign, at the time, included an advertising video in which a woman used a moisturizer and saw her skin get lighter – implying that it made her look prettier.




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